Persona Development
Moodboards & Style Guides
Travel CUTS
As Canada’s largest student and youth travel specialist Travel CUTS needed to improve its on-line presence to target a market that is increasingly web savvy. With a range of travel products and services on offer through a vast group of third party suppliers, a great deal design consideration and user experience testing was required. The end result was a clean and intuitive presentation that fully integrated supplier products, social media and a much stronger call to action for on-line bookings.
What We Did
- Scope of Work Document
- Market Analysis
- Persona Development
- Focus Group and Usability Sessions
- Wireframes and Page Patterns
- Graphic Design